​"Who's a good boy?"

​BUEN CHICO is a commitment to the uncommon standard—the genuine quality and enduring character found in the best vintage classics.

​We focus entirely on the soul of true apparel. The artwork is designed with bold iconography reminiscent of the 50s, 60s, and 70s—an evergreen design language with a subtle West Coast flavor. Every BUEN CHICO piece is an intentional creation.

​The stamped canine logo is the loyal mark of this heritage, a promise of authenticity pressed into every design. Just as man's best friend is a loyal companion, this unwavering dedication to lasting quality defines the creative process of BUEN CHICO.